Why do you think the 4 components of media measurement are important?

Answers

Answer 1

Answer:

audience, impression, frequency, and cost per thousand (CPM) 3.

Reach””The number or percent of different homes or persons exposed at least once to an advertising schedule in one or more media vehicles over a given period of time.

Frequency””The average number of times that the household or person is exposed to a media vehicle, schedule or campaign over a given time period.


Related Questions

The City Parks and Recreation Dept. is planting 20 acres of
new park land. The department is renting a grass seed planter
for $17.50 per acre and a tractor for 3 days at $215 per day.
A 7% usage tax is charged. Find the total rental charge.

Answers

Answer: $‭1,064.65‬

Explanation:

Rent on grass seed planter:

= Cost per acre * Acres to be planted

= 17.50  * 20

= $350

Rent on tractor:

= Days needed * Cost per day

= 3 * 215

= $645

Total rent before tax = 645 + 350

= $995

After tax:

= 995 * (1 + tax rate)

= 995 * (1 + 7%)

= $‭1,064.65‬

A firm that is committed to keeping manufacturing facilities in only the home country (and not developing multiple production sites in a variety of countries) can Multiple Choice not mitigate the effects of exchange rate changes. lessen the effect of exchange rate changes by pursuing a strategy of diversifying the markets in which the firm's products are sold. lessen the effect of exchange rate changes by pursuing a strategy of selling commodity products without product differentiation. pursue a strategy of increasing its products price elasticity of demand.

Answers

Answer:

lessen the effect of exchange rate changes by sourcing from where input costs are low

Explanation:

Zephyr Inc., a manufacturer of electronics products, is planning to release a new product into the market. They are hoping to tap into a new market of commercial tracking devices. Their product -- FindIt -- is unlike previous tracking devices because it is very small and relatively cheap, but it can be used only within small areas as it has a low detection-range. What type of advertising would be best for Zephyr's FindIt? Which advertising objective would be BEST for FindIt? Group of answer choices

Answers

Answer: Informative advertising

Explanation:

The type of advertising would be best for Zephyr's FindIt is the informative advertising.

Informative advertising is refered to as the form of advertising whereby the strength and the features of the product are relied on. It relies on facts and is used in driving the demand for new products and services.

Ralph, the owner of a medium-sized business operated as a sole proprietorship, gives his vice-president, Wanda, authority to hire a new manager for the firm. Ralph gives Wanda detailed instructions about the salary she can contract to pay, but tells her that under no circumstances can she make commitments regarding the new manager's pension. Wanda contracts to hire Nick for the new managerial position. But to get Nick to sign up, she has to make certain specific pension commitments to him. Some years later, Nick sues Ralph for failing to fulfill the pension commitments. Which of the following is true in this case?
a. Ralph has no liability, because he expressly told Wanda that she didn't have authority to bind him on pension matters.
b. Ralph is bound on the basis of Wanda's apparent authority.
c. Ralph is bound on the basis of Wanda's implied authority.
d. Ralph is bound on the basis of Wanda's actual authority.

Answers

Answer:

b. Ralph is bound on the basis of Wanda's apparent authority.

Explanation:

Since in the question it is mentioned that wanda to hire nick for the managerial question but for that she wants to do certain pension commitments

Now After some years, nick sues ralph for the fulfill the pension commitments so here the ralph would be founded based on the authority of Wanda

So the option b is correct

And, the rest of the options would be incorrect

Downs, Frey, and Vick formed the DFV general partnership to act as manufacturers' representatives. The partners agreed Downs would receive 40% of any partnership profits and Frey and Vick would each receive 30% of such profits. It was also agreed that the partnership would not terminate for five years. After the fourth year, the partners agreed to terminate the partnership. At that time, the partners' capital accounts were as follows: Downs, $20,000; Frey, $15,000; and Vick, $10,000. There also were undistributed losses of $30,000. If Frey died before the partnership terminated ______________.

Answers

Answer: the partnership would automatically dissolve.

Explanation:

A partnership is referred to as an arrangement that occurs when two or more people come together and join the resources that they've together to form a business and share the profits that they make.

Since the partners agreed to terminate the partnership after the fourth year, if Frey died before the partnership terminated, the partnership would automatically dissolve.

We should note that some of the reasons why a general partnerships will dissolve include:

• Withdrawal of a partner

• Death of a partner

• Bankruptcy

Since Frey is dead, the partnership will be dissolved.

All of the following are examples of a capital project EXCEPT

a - installing a new computer network system.

b - buying a six-month supply of packaging materials to take advantage of a limited discount.

c - purchasing ships to transport goods overseas.

d - purchasing a supplier company.

Answers

Answer:

c

Explanation:

purchasing ships to transport goods oversees

Answer: buying a six-month supply of packaging materials to take advantage of a limited discount

Explanation: I did the test

Predict Consequences When the economy is
expanding, which of the following is a business
MOST likely to do?
A. close its international branches
B. lay off employees
C. invest in new equipment
D. cancel new product development

Answers

I believe it’s C. Invest in née equipment

The correct option is C.

When the economy is expanding, the business invests in new equipment.

What happens during an expansion in the economy?

Expansion, in economics, is an upward trend in the business cycle, characterized by an increase in production and employment, which in turn causes an increase in the incomes and spending of households and businesses.

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Kylie is risk averse and has $1,000 with which to make a financial investment. She has three options. Option A is a risk-free government bond that pays 5 percent interest each year for two years. Option B is a low-risk stock that analysts expect to be worth about $1,102.50 in two years. Option C is a high-risk stock that is expected to be worth about $1,200 in four years. Kylie should choose Select one:
a. option A.
b. option B.
c. option C.
d. either A or B because they are the same to her.

Answers

Answer:

The answer is "Option a".

Explanation:

Risk appetite refers to individuals and a shareholder who doesn't even take risks or wants lower risk and care not when the return will be less than the high risk with the higher return policy. threat averses

It is risk-free, therefore Kylie will choose it. When he invests his [tex]\$1,000[/tex] interest rate is [tex]5\%[/tex] per year for two years

[tex]5\% \ of\ \$1000 = 50[/tex]

[tex]\$50[/tex] the year in which he receives[tex]\$100[/tex] as a share of his[tex]\$1000[/tex] investment in two years. The total return he receives is[tex]= \$1100[/tex]


Mention the subject matter of marine insurance.​

Answers

Answer:

The ship is a very important subject matter of marine insurance. The word Hull refers to the body of the ship or vessel. The ship exposes a number of risks like a cyclone, collision, and arrest by foreign naval power. The insurance which protects the shipowner against the loss of the ship is known as hull insurance

In which categories did the Chung’s expenditures exceed the amount they had budgeted?

Answers

Answer:

There were four major expense categories in which a significant spending variance occurred through the third quarter in the Ongoing Operations component of the 2007 Corporate Operating Budget: Outside Services-Personnel expenditures were $28 million, or 21 percent, less than budgeted.

Explanation:

Accounts receivable are money that is owed a company for products that have been sold on credit.

a - True
b - False

Answers

Answer:

a - true

Explanation:

what is the answer please

Answer: True

Explanation: I did the test

WILL GIVE BRAINLIEST, TRUE OR FALSE QUESTION

A cover letter is a summary of your skills, education, and work experience.
True
False

Answers

Answer:

false

Explanation:

hope this helps

The answer to this question is false

Lisa is a manager at a customer service call center for a footwear manufacturer. One of the customer service representatives, Mark, is upset because he just finished a call in which the customer berated him for the poor quality of a pair of shoes. Mark is worried that he may be punished for offering the customer a refund and a 20% discount on her next pair of shoes, but Lisa reassures him that he made the right decision and tells a few jokes to get his spirits up. What type of support has Lisa provided?

Answers

Answer: Emotional Support

Explanation:

All of the following are true statements regarding neoliberalism except Group of answer choices the government should not regulate private enterprise and market forces. the government should strive to cut expenses. property should be communally owned and that people should work for the common good. profits should be maximized through cost reduction. international trade and investment should be tariff and barrier free.

Answers

Answer:

Property should be communally owned and that people should work for the common good

Explanation:

Neoliberalism

This simply entails a shifts in economic control from the government to personal. It reduces the government control so that there is economic growth by favouring free trade and privatization. It is the preference of private control over public. Neoliberalism addresses inflation by creating new monetary policies that reduce or starve inflation.

It is is also defined as the full commitment to individual liberty, and holds the belief of a free market and opposition to state intervention in it. It is often referred to as the "Washington Consensus".

There are four stages of neoliberalism, which are:

1. Classical liberalism

2. Depression era

3. Neoconservatism

4. Neo-Marxian

The statement i.e. not true related to neoliberalism is property should be communally owned and that people should work for the common good.

The following information related to the neoliberalism is:

The government should not regulated the private firms & the market forces.The expenses are cut by striving from the government.Profits could be maximized when there is the reduction in the cost. The international trade & the investment should be considered as the tariff and barrier-free.

Therefore, the above statement should be false.

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Job A3B was ordered by a customer on September 25. During the month of September, Jaycee Corporation requisitioned $2,500 of direct materials and used $4,000 of direct labor. The job was not finished by the end of the month, but needed an additional $3,000 of direct materials and additional direct labor of $6,500 to finish the job in October. The company applies overhead at the end of each month at a rate of 200% of the direct labor cost incurred. What is the total cost of the job when it is completed in October?
A. $16,000
B. $22,500
C. $37,000
D. $26,500
E. $32,000

Answers

Answer:

Total cost A38= $37,000

Explanation:

Giving the following formula:

The company applies overhead at the end of each month at a rate of 200% of the direct labor cost incurred.

Direct labor= 4,000 + 6,500= $10,500

Direct material= 2,500 + 3,000= $5,500

First, we need to apply overhead:

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

Allocated MOH= 10,500*2= $21,000

Now, the total cost:

Total cost A38= 10,500 + 5,500 + 21,000

Total cost A38= $37,000

As the level of economic integration increases, trade barriers _____. The cost of doing business goes down for producers, and consumers ______ for goods and services.

options for first space: decrease, increase, remain the same
options for second space: pay more, pay less, pay the same

Answers

Answer:

increasepay more

this is because of the rise in products

Answer:

1. decrease

1.increase

A patent owner cannot exclude others from _____ his or her invention.

a. licensing
b. selling
c. making
d. improving upon​

Answers

I think it’s D I don’t know if I’m wrong or right but D sounds right

Answer:

D. Improving upon

Explanation:

Zebb Company developed the following reconciling information in preparing its September bank reconciliation: Cash balance per bank, 9/30 $12,000 Note receivable collected by bank 6,000 Outstanding checks 9,000 Deposits in transit 4,500 Bank service charge 75 NSF check 1,200 Determine the cash balance per books (before adjustments) for Zebb Company. Group of answer choices

Answers

Answer:

We need to reverse the order of a normal reconciliation:

Bank balance $12,000

- Note collected by bank ($6,000)

- Deposits in transit ($4,500)

+ Bank fees $75

+ NSF check $1,200

Cash balance before reconciliation adjustments = $2,775

The GATT Uruguay Round negotiations led to groundbreaking changes in the following areas, with the exception of which one?
O intellectual property
O dispute resolution
O trade in services
O poverty eradication in the least-developed countries
Pls help me.

Answers

Answer:

Poverty eradication in the least-developed countries

Explanation:

I just did the assignment and it graded this answer as correct. They did try to adress this issue, but they weren't successful so it didn't have any groundbreaking changes.

Answer:

Poverty eradication in the least-developed countries

Explanation:

got it right on edge 2023

What is NOT a reason a new product might fail?
O Too little marketing support
O Unexpected consumer reaction
O Poor positioning
O Appropriate channels selected

Answers

Appropriate channels selected is NOT a reason why a new product might fail.

Gianna and Nadia want to create a cash flow statement. What will this process MOST likely include?

A. They will decide what they will be spending for the next month.

B. They will determine what their total net worth is
.
C. They will record their income and expenses for a month.

D. They will include this statement on their tax return.

Answers

Answer:

c

Explanation:

Answer: They will record their income and expenses for a month.

Which of the following might issue a bond?
A. A small business
B. The state of Nebraska
C. An investment firm
D. The IBM corporation

Answers

Answer:

The state of Nebraska

Explanation:

The state of Nebraska might issue a bond. The correct option is b.

What is a bond?

A bond refers to a fixed-income instrument that represents a loan made by an investor to a borrower generally in corporate or governmental. A bond could be thought of as an I.O.U. between the lender and borrower which includes the details of the loan and its payments. Bonds are used by companies, municipalities, states, and sovereign governments to finance projects and operations. Owners of bonds are debtholders, or creditors, of the issuer.

Bond details include the end date when the principal of the loan is due to be paid to the bond owner and usually include the terms for variable or fixed interest payments made by the borrower. Bond prices are inversely correlated with interest rates and when rates go up, bond prices fall and vice-versa.

Bonds have maturity dates at which point the principal amount must be paid back in full or risk default.

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Active listening is a process of communication in which the listener engages the speaker by repeating or rephrasing the speaker’s words; the listener may also mirror body language or _____.

apathetic behavior
tone of voice
nervous tics
hand gestures

Answers

Answer: tone of voice

Explanation:

Active listening refers to a process of communication whereby the speaker is engaged by the listener who repeats the words or statements heard.

Active listening involves the individual listening with all his or her senses and giving the speaker all the attention needed.

In active listening, the listener can mirror the body language or the tone of voice of the speaker. Active listening can be either acquired or developed through constant practice.

Attention!!! Auction is about to happen!!!!!

1st one=50minecoins
2nd=60minecoins

Answers

Answer:

lol

Explanation:

......................

Question 1 of 10
The primary remedy for a tort is
A. monetary compensation
B. imprisonment
C. arrest
D. defamation

Answers

Answer:

A. monetary compensation

Explanation:

The main remedy against tortious loss is compensation in damages or money. In a limited range of cases, tort law will tolerate self-help, such as reasonable force to expel a trespasser. This is a defense against the tort of battery.

Hope this helped!!!!

what is the median of 0,9,6,4,2​

Answers

Answer:

I think the answer is 3 or 5

Explanation:

hope everyone is healthy

Suppose the skills needed to perform the work in the two industries are identical, and the supply of labor to the two industries is fixed at 6,000 workers per day. What will be the equilibrium wage, and how many workers will work in each industry?

Answers

Answer and Explanation:

The computation of the equilibrium wages and the number of workers in each industry is as follows:

Since the supply of labor is 6,000

As per the attached graph, the common rate is $8 per hour so if we take 2000 workers in industry A and 4000 workers in industry b  

So, the equilibrium wage would be $8

Hence, the same would be considered and relevant too

What is cold Storewhat is cold Store

Answers

Answer:

Explanation:

Cold

Giving brainliest to the best answer :)​

Answers

Answer:

the supply curve shifts to the left

Explanation:

I think I found ur worksheet that u are looking for

Copy and paste into ur search bar! HAVE A GOOD DAY!

http://www.econweb.com/MacroWelcome/sandd/quiz/answers.html#:~:text=If%20a%20sin%20tax%20is%20placed%20on%20sales%20of%20alcohol%2C&text=A%20sales%20tax%20is%20treated,the%20equilibrium%20outcome%20prevails.

Give four items of information you would expect to find on a statement of account

Answers

Answer:

An overall balance. This might be positive (if the customer owes you money), negative (if you own them money), or at 0 (if all payments have been settled).

A date range. You might create an account statement that covers a specific month, year, or quarter – or you might want to show every single transaction between you and your customer. Either way, the dates should be clear.

Every transaction made within the specified date range, including sales (paid upfront or on credit), payments, and refunds. You should list the date and value of each transaction.

Document numbers to support each transaction. This might include the numbers from invoices, credit notes, or payment receipts.

Contact details for you and your customer – including company name, address, phone number, or email address.

A currency. This is particularly important if you have customers abroad. Even if you have transactions in multiple currencies, an account statement should only be in one.

I hope i helped! xoxo

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